Marketing Effectives Essay Example | Topics and Well Written Essays - 1000 words

Marketing Effectives - Essay Example The first measure of marketing effectiveness that organization can rely on when making assessment is the conversion rate. It is a measure of the proportion of guests to ones marketing site who prove to respond to the action used by the marketing strategy. For instance, a firm’s marketing policy may entail people visiting the firm’s site where they are to access some information through signing up. In this case, the guests to the site may access the site but fail to sign up, or they may sign up. This measuring metric considers a marketing move successful when the visitors to the site click through the link and sign up to view the entire marketing material (McDonald, 2011). The second measure of marketing effectiveness is the number of lead generations or inbound links. Having a marketing site is a key necessity if the process is to be conducted through the internet and it is determined to be successful (McDonald, 2011). As people carry out their actives online, they likely to link to sites where they find important materials. Therefore, the number of external links to the firm’s site can be used to determine how important an organization’s products are to the people. The other measure is the search engine traffic that is created due to an organization’s marketing site. The search engines enable us to determine how much traffic is being created by a particular site being searched by many internet users. The search engines include Google and Bing. The bigger the web traffic being associated with our site the most likely our marketing strategy is going to be successful (McDonald, 2011). Finally, the other important measure that can be used to analyze the effectiveness of a marketing strategy used by an organization or business enterprise is the change on the sales. The closed loop marketing analysis is used in this case. It is an analysis